Coach: James Fitzgerald
Business: OPEX HQ
Style: CrossFit, Remote Coaching

His future took a fast turn when he emerged as the champion of the 2007 CrossFit Games in Aromas, California. James was the innovator of remote coaching before anybody in the industry was even thinking about it. He parlayed that into an in person and virtual Coaching Education Program that took him to Arizona where he continued to build out a first rate coaching team and staff who has helped to grow OPEX into an all encompassing fitness company around the globe.

OPEX faced countless challenges as a pioneer in remote coaching. Interacting with clients was hard before Skype and Google Hangouts, but the biggest challenge was progamming workouts effectively. Sharing workouts with clients, and reviewing results was next to impossible. OPEX has thousands of clients, and they realized they needed a better solution.

TrueCoach helped solve OPEX coaches' biggest issue: efficiency of programming. No matter how great a platform seems on the surface, if it can't increase efficiency it isn't worth the bells and whistles. TrueCoach continues to add the "sizzle" but it has been all "steak" since day one. There will always be business challenges, but TrueCoach is helping to solve an awfully large one.

The most important word in fitness is metrics, metrics, metrics. You have to track what is happening both inside of your business as well as with your client's fitness and health results. If you are working through email or spreadsheets (yep, Google Docs included) you are falling behind fast.